Meet Alana, our newest Account Coordinator! This former intern sure knew how to network her way into our hearts. Find out how she started from the bottom and got here.
Where did you go to school and what did you study?
I went to the University of Western Ontario where I studied business management with a specialization in marketing. After completing my undergraduate degree, I attended Humber College for the post-graduate PR program.
How did you decide to pursue a career in Public Relations?
I was fortunate to intern at Coty Beauty in New York where I worked with the PR and digital marketing teams. There was a big focus on celebrity fragrances which initially peaked my interest in PR as it combined my interests in lifestyle, media and celebrity branding. Additionally, my four years of marketing classes definitely helped guide me towards the PR route.
Where was your first job and how did you get it? How did it lead you to your current position?
My first job was at a retail store in Vancouver, where I grew up. I was 16 and eager to get my foot in the door. Following that, I made an effort to secure internships every summer throughout university. Each internship was a learning experience that allowed me to further develop my skills and get a better idea of the career I wanted. I got my current position by volunteering, interning and being proactive.
What is the best advice you would give to individuals aspiring to get into PR?
Without a doubt, intern, intern, intern! I completed five internships and took away something different from each one. Not only do internships allow you to discover the kind of role you enjoy (or don’t enjoy), you create a new network of contacts who can be great people to connect with down the road.
What is the best advice you would give to individuals looking for internships?
Don’t be afraid to reach out to new people! LinkedIn can be a great resource for job searching and networking. If there is a company you’re set on working/interning at, take initiative and contact them! Being proactive can make a big difference and help you stand out, especially in PR where interpersonal skills are extremely important.
What is the most valuable lesson you have learned to date (in regards to your career)?
I’m a firm believer in karma, so I would say always be nice. Reputation is very important, especially in PR which is very much about networking and building relationships. You never know when you’ll see someone again or where they might be in a few years.
If you were on a desert island what is the one item you could not live without?
Probably my iPhone, but an extra-soft pillow is definitely at the top of my list too!
