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  • May 8, 2015
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    Last Minute Mother’s Day Gift Guide

    With Mother’s Day just around the corner, it’s time to celebrate the unsung heroes of our everyday lives—here’s looking at you Mom! This year, apart from… Read more »

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  • April 16, 2015
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    Festival Fashion: Forever 21

    It’s that time of year again…festival season has officially begun! Last weekend, we geared up to hit the desert for Coachella’s inaugural weekend. This double header… Read more »

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  • March 20, 2015
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    Spring Suiting with RW&CO.

    Suit season is coming in hot this spring and with it, bringing a fresh take on patterns and colour. Say goodbye to the boring black suit… Read more »

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  • March 17, 2015
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    The Good Fight with Sasha Exeter and Equinox

    On March 10, Equinox brand ambassador and blogger Sasha Exeter hosted a boxing event at the Bay St. Equinox location. The state-of-the-art boxing studio overlooking Toronto’s… Read more »

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  • March 16, 2015
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    Etiquette Tips with Lisa Orr

    At ASC, we think etiquette is an important topic that’s not discussed nearly enough. We had expert, Lisa Orr, discuss some valuable tips for the dinner… Read more »

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  • March 6, 2015
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    Career Girl Q&A: Meaghan Moroz

    This week, we caught up with one of our account managers, Meaghan Moroz, to talk about her career in public relations. Where did you go to… Read more »

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  • February 20, 2015
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    NYFW Recap: BOSS Womenswear F/W ’15

    For his third collection for BOSS, Jason Wu went back to basics and does what the brand does best, immaculate tailoring. For Fall/Winter ’15, the BOSS… Read more »

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  • February 9, 2015
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    Glam at the Grammy’s

    Here at ASC, we get extra excited about the Grammy Awards. Why? Because the celebrities and “it” girls ditch the traditional red carpet attire and let… Read more »

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  • January 30, 2015

    Sunday Funday: Super Bowl

    In celebration of Super Bowl Sunday, we are introducing a new section on our blog, Sunday Funday! Despite our connection to football, it’s no secret that… Read more »

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  • January 28, 2015
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    ASC Passport: PALM SPRINGS

    Senior Account Coordinator, Alana, traveled to Palm Springs this past December. Keep reading to find out her favourite things about this California hot spot. 1. What… Read more »

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  • January 26, 2015
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    Men of the SAG’s: Best Dressed

    We hope you tuned into the Screen Actors Guild Awards last night because the red carpet was hotter than ever, and we’re not talking about the… Read more »

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  • January 19, 2015
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    Calvin Klein Collection Presents Italo Zucchelli’s Fall 2015 Men’s Runway Show

    On January 18, 2015, Calvin Klein Collection‘s Men’s Creative Director, Italo Zucchelli, presented his Fall 2015 Calvin Klein Collection runway show in Milan. Mr. Zucchelli presented 44 looks… Read more »

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  • January 14, 2015
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    ASC Passport: ARUBA

    Our brand new coordinator, Jackie Cundari, was fortunate to skip some cold Canadian weather and spend the holidays in the beautiful island of Aruba, located in… Read more »

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  • January 12, 2015
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    Red Carpet Review: The 72nd Annual Golden Globe® Awards

    The 72nd Annual Golden Globe® Awards have already been and gone, yet the ongoing debate of who won the red carpet has been a hot topic here at ASC… Read more »

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  • December 12, 2014
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    Career Girl Q&A: Laura Trubkin

    Today on the blog we chatted with one of our account managers, Laura Trubkin, to ask about her journey in PR. Read below to learn more… Read more »

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  • December 9, 2014
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    Holiday Gift Guide 2014

    That time of year is upon us again and we’re here to sweeten your holiday with gift ideas from our clients! Shop everything you need for… Read more »

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  • December 2, 2014
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    The Canadian Launch of Casamigos

    Casamigos Tequila co-founders Rande Gerber and Mike Meldman celebrated the Canadian launch of their award-winning tequila on November 17th in Toronto. The exclusive cocktail party was hosted… Read more »

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  • November 28, 2014
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    ELLE by RW&CO. Launch at the Toronto Eaton Centre

    On Wednesday, October 29th, guests arrived at the RW&CO. Eaton Centre store to share the excitement for the first ELLE by RW&CO. collection. With the holidays… Read more »

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  • November 25, 2014
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    Contessa Award Winners 2014

    This year, there was nothing short of mesmerizing creativity and talent at the Contessa Gala Awards, which took place on November 9th, 2014 in Toronto. Produced by Salon… Read more »

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  • November 21, 2014
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    chAlk Grand Store Opening

    On Saturday November 15th, chAlk hosted its grand opening event, including a fashion presentation hosted by Jeanne Beker and modeled by some of Toronto’s most notable tykes. Guests enjoyed… Read more »

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  • November 13, 2014
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    Forever 21 Holiday DIY Event

    Last week we presented the sights and sounds of the new Forever 21 Holiday 2014 campaign and collection, starring Iggy Azalea and Nick Young, to our media friends… Read more »

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  • November 5, 2014
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    Ann Taylor Spring 2015 Preview

    With Fall in full swing and Winter on the horizon, nothing warm us up quicker in the fashion world than when the Spring/Summer Collections are finally… Read more »

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  • October 30, 2014
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    Forever 21 Launches Exclusive NHL Collection

    Canada’s favourite season is finally in full swing and Forever 21 has given us another reason to celebrate. No, were not talking about fall, were referring… Read more »

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  • October 27, 2014
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    Career Girl Q&A: Karine Laparé

    Karine Laparé is the Public Relations Supervisor for RW&CO., based in Montreal, Quebec. Read our Q&A below to find out more about how she found herself… Read more »

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  • October 22, 2014
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    Pink Tartan Presents Spring/Summer 2015 at WMCFW

    On October 20, 2014, Pink Tartan‘s President and Head Designer Kimberley Newport-Mimran kicked off World MasterCard Fashion Week in Toronto with a bang. Models with bronzed… Read more »

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  • October 7, 2014
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    Get the Look for Less: Fall Footwear

    Now that the temperatures have dropped, it’s time to swap your sandals for sneakers and tank tops for sweaters. Footwear is a focal point for mastering… Read more »

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  • October 6, 2014
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    Breast Cancer Prevention Month

    October marks Breast Cancer Prevention Month and fashion brands are doing their part to help the cause with limited-edition collections supporting worthy breast cancer foundations. This… Read more »

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  • October 3, 2014
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    Trend Report: Capes

    Winter is just around the corner and every season we seem to ask ourselves the same question, “How can we update our outwear look?” We’re not… Read more »

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  • October 2, 2014
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    Career Girl Q&A: Annie Austerlitz

    Annie Austerlitz is the Global Public Relations Supervisor for Forever 21, based in Los Angeles, California. To discover her journey to such a coveted position, we… Read more »

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  • September 29, 2014
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    Trend Report: 2015 Hair Looks From SKP

    There was no shortage of glamour on the catwalks this season. As a perfect example, fashion’s front-runners are not letting go of the modern “undone” look…. Read more »

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  • September 25, 2014
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    Trend Report: Mad for Plaid

    What do Ewan McGregor, Queen Victoria, a hipster, a lumberjack, a grunge rocker, a cowboy (and likely you) all have in common? They all love this Fall… Read more »

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  • September 24, 2014
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    ELLE by RW&CO. Dress Collaboration

    Launching just in time for the holiday season on November 1st, the ELLE by RW&CO. capsule collection features eight limited edition dresses. The collection encompasses everything… Read more »

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  • September 19, 2014
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    Forever 21 Fall Glamping Dinner

       This past Wednesday, we celebrated Forever 21‘s Fall Collection, and campaign starring Anja Rubik, with an intimate dinner and glamping-themed display. The cozy atmosphere was the… Read more »

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  • September 17, 2014
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    NYFW Recap: Calvin Klein Collection

    On the afternoon of September 11, 2014, Francisco Costa, Women’s Creative Director, presented his Spring 2015 Calvin Klein Collection on the runway at Spring Studios in… Read more »

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  • September 16, 2014
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    NYFW Recap: BOSS Womenswear

    Sadly, New York Fashion Week for Spring 2015 has now come and gone. But as fashion lovers hit the pavement in London, we’re still dreaming about… Read more »

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  • September 9, 2014
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    Vince Camuto Canadian Flagship Grand Opening

    On Friday, September 5, 2014 we celebrated the grand opening of the first free standing flagship Vince Camuto store at Yorkdale Shopping Centre with a personal… Read more »

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  • September 8, 2014
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    HUGO BOSS and GQ Celebrate the World Premiere of “The Riot Club”

    On Saturday, September 6th, HUGO BOSS and GQ celebrated the World Premiere of “The Riot Club” with a post-premiere soirée at one of Toronto’s most acclaimed new… Read more »

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  • September 5, 2014
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    Barbie Loves Forever 21

    Just in time for back to school, Forever 21 is tapping into one of the most iconic symbols of girl power and fashion, Barbie®. She’s plastic,… Read more »

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  • September 4, 2014
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    ASC’s Guide to TIFF

    With the Toronto International Film Festival kicking off tonight, and our client Hugo Boss hosting the post-premiere party for The Riot Club on Saturday, it’s fair to say we have film… Read more »

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  • August 29, 2014
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    Forever 21 x MFDF

    On August 22, 2014, Forever 21 hosted an in-store event and runway presentation to celebrate Montreal Fashion and Design Festival. Bloggers Camille Desrosiers from Le Cahier, Anik… Read more »

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  • August 29, 2014
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    BOSS Celebrates the Pocket Square in Support of the TIFF Pocket Fund

    On August 27, 2014, HUGO BOSS Canada launched the limited edition BOSS pocket square in support of the TIFF Fund, created exclusively for sale in BOSS… Read more »

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  • August 28, 2014
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    Travel Diaries: Vancouver and Playa del Carmen

    Here at ASC we love to explore this great world of ours as often as possible, whether with our clients or on vacation. To fill you… Read more »

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  • August 26, 2014
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    2014 Emmys Best Dressed

    Last night, our favourite television stars pulled out all the stops for the 2014 Emmys. After a major red carpet debrief, we decided on our top… Read more »

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  • August 20, 2014
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    DIY: Pineapple Vase

    As you know, we love a cute DIY. And a cute DIY involving fruit? Even better! Michelle Agnelo from Peachy Vida shows us how to work… Read more »

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  • August 14, 2014
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    Career Girl Q&A: Alana Lowenstein

    Meet Alana, our newest Account Coordinator! This former intern sure knew how to network her way into our hearts. Find out how she started from the… Read more »

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  • August 13, 2014
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    DIY: Party Nails

    This DIY Wednesday, Kastor & Polloux create the perfect confetti nail art! See below for how to recreate the look yourself. Nail art has always been a strange… Read more »

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  • August 6, 2014
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    DIY: The Brunette Salad Makeup Tutorial

    Another Wednesday, another ASC DIY! This time, we turned to Vanessa Cesario of The Brunette Salad to show us how she puts together her everyday makeup look, including… Read more »

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  • July 31, 2014
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    Forever 21 Pre-Fall Presentation

    Last night, we celebrated the back-to-school season with Forever 21‘s Pre-Fall 2014 Collection, presented at Toronto hotspot Paintlounge. Our guests made a statement with their pro… Read more »

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  • July 28, 2014
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    Motivation Monday: Ronnie Friedman of Inspired To Be Fit

    This Motivation Monday, we caught up with Ronnie Friedman of Inspired to Be Fit. Ronnie started Inspired To Be Fit as a personal fitness journal in December… Read more »

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  • July 25, 2014
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    Career Girl Q&A: Carolyn Beaudry

    Meet Carolyn, the newest account coordinator at ASC! Little known facts about Carolyn? She attended the National Ballet School as a child and was once featured… Read more »

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  • July 15, 2014
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    DIY: Beach Waves

    Introducing one of our Schwarzkopf Professional OSiS brand ambassadors, Ania B. This Calgary native has got style and grace and today Ania shares her tips on… Read more »

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  • July 14, 2014
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    Motivation Monday: Christian Confidential

    Meet Christian, as in Christian Confidential, man of steel. Swimsuit season is in full swing so we asked this muscle man for five tips to stay in… Read more »

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  • July 10, 2014
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    How To Shop Designer Trends on a Budget

    Today we caught up with our style savvy intern, Alana. We always say, she’s got champagne taste on a beer budget. Read below to find out… Read more »

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  • July 9, 2014
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    DIY: Reupholstered Chair

    Summer is the perfect time to evaluate your space and do a bit of sprucing up. Reupholstering a flea market–or let’s face it, even a side-of-the-road–find… Read more »

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  • July 7, 2014
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    Motivation Monday: Post-Baby Workout

    Our resident fitness expert, Equinox‘s Regional Group Fitness Manager Mark Hendricks, was recently on The Social to give new moms like co-host Melissa Grelo tips for getting… Read more »

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  • July 2, 2014
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    DIY: Floral Crown

    This Wednesday we’re getting crafty with Sasha Exeter of SoSasha.com. With summer in full swing and musical festivals galore, Sasha teamed up with Forever21, a festival-fashion go-to,… Read more »

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  • June 25, 2014
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    DIY: Table-Top Hot Air Balloons

    Cynthia Yan, our resident florist, crafts-woman and calligrapher, has been busy prepping for a number of bridal showers and baby showers this summer. She’s pretty much… Read more »

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  • June 23, 2014
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    Motivation Monday: Sculpt a South Beach Backside in 12 Minutes

      This motivation Monday, we’re gearing up for shorts season with Mark Hendricks, Group Fitness Manager at Equinox. On the blog today we’ll share how to achieve the ultimate… Read more »

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  • June 19, 2014
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    Be Our Guest: Aleesha Harris of Covet and Acquire

    Meet Aleesha Harris, Vancouver-based personal style and beauty blogger of Covet and Acquire. Today, we caught up with Aleesha to see how she achieves her mission… Read more »

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  • June 16, 2014
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    Motivation Monday: Spice Up Your Ice Cubes

    Summer has arrived and bikini bodies are on every girl’s mind. Everyone knows the experts say drinking six to eight glasses of water a day helps… Read more »

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  • June 12, 2014
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    Be Our Guest: Stephanie Sterjovski of SS Print Shop

    Meet Stephanie Sterjovski, fashion blogger and founder of SS Print Shop. Today, we caught up with this brilliant beauty to chat all things SS Life &… Read more »

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  • June 11, 2014
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    DIY: Homemade Granola Bars

    Sometimes when hunger strikes, it’s hard to not crack and buy a mid-afternoon cookie. But not to fear, you can be prepared with these satisfying homemade… Read more »

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  • June 9, 2014
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    Motivation Monday: Spin Playlist

    Meet Jen, PR intern by day and spin instructor by night. This Motivation Monday, we asked Jen how she keeps her class motivated for early morning… Read more »

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  • June 3, 2014
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    2014 CFDAs Best Dressed

    Year after year, The Council of Fashion Designers of America brings together the most stylish crowd, making Monday night’s red carpet the one we’ve all been… Read more »

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  • May 26, 2014
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    Motivation Monday: Breakfast Smoothie

    This Motivation Monday, we caught up with Account Coordinator Grace Chambers to get the inside scoop on her breakfast smoothie addiction. How did you obsession with… Read more »

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  • May 21, 2014
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    DIY: Banana Pop

    Now that it’s finally starting to feel like summer, we turned to Dentelle et Fleurs‘ Gabrielle Lacasse for a fun food DIY that is perfect for… Read more »

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  • May 7, 2014
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    DIY: Mother’s Day Mason Jar

    With Mother’s Day coming up this weekend, we turned to one of our favourite craft queens, Julie Ross from The Life of a Cupcake, for an… Read more »

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  • May 5, 2014
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    Motivation Monday: The Do-Anywhere Workout

    As the weather finally starts to get warmer, cottage weekends, vacations and outdoor parties suddenly start to fill up our calendars. But even with a busy… Read more »

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  • April 30, 2014
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    DIY: Lemon Filled Angel Food Cake

    If you’re anything like us, the gloomy weather lately has left you in the need for a little pick-me-up. Luckily, Ashley from Once Upon An Oufit has… Read more »

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  • April 24, 2014
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    Be Our Guest: Jillian Lansky of The August Diaries

    Jillian Lansky from The August Diaries emits that laid-back Vancouver vibe, all while being Paris-level chic, on her blog and in person. We sat down and… Read more »

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  • April 23, 2014
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    DIY: Kastor and Pollux Festival Shorts

    We absolutely love working with Kastor & Pollux, especially when they come up with something as creative as this DIY post using Forever 21 Festival fashion…. Read more »

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  • March 27, 2014
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    Career Girl Q&A: Tania DiVito

    Meet Tania, one of our amazing account managers. It’s come to our attention that our account managers have lived nine lives. Did you know Tania has met… Read more »

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  • March 20, 2014
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    Be Our Guest: Alexander Liang of Kenton Magazine

    Today we hung out with Alexander Liang, entrepreneur, fashion editor and men’s style blogger. How does he do it? You’ll have to read below to get… Read more »

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  • March 13, 2014
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    Be Our Guest: Justine Iaboni of Jetset Justine

    This week we chatted with Justine Iaboni of Jetset Justine to find out the story behind her new blog and her latest obsessions. What inspired you to… Read more »

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  • March 6, 2014
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    Be Our Guest: Alyssa Lau of Ordinary People

    Meet Alyssa, a 22-year-old fashion lover, who evidently hates snow and cold weather but lives in Edmonton, Alberta. Today we caught up with the stylish young lady… Read more »

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  • March 3, 2014
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    Oscars 2014

    In case you missed the red carpet last night, don’t sweat it. We were there live with Ellen (as evidenced by the #selfie below). You might… Read more »

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  • February 27, 2014
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    Be Our Guest: Anik Lacasse of Montreal in Style

    Anik Lacasse’s smart and edgy street style makes her one of our favourite Montreal influencers. We wanted to get to know her more, so we asked about… Read more »

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  • February 11, 2014
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    Be Our Guest: Laurelle Alexandra of Paint me Pretty

    Meet Laurelle, makeup artist and aesthetician by day, beauty blogger by night. We caught up with this multi-talented beautician around all things beauty. What inspired you to… Read more »

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  • January 27, 2014
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    2014 Grammy Awards

    We love the Grammy Awards for the spectacular on-stage collaborations, high-wattage performances, and of course the outfits. The event is known for inspiring some of the… Read more »

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  • January 22, 2014
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    Cohon Report: Mustique

    Happy 2014 everyone! By now, if you’re like me, your winter getaway seems like an eternity ago… Coming home to a Polar Vortex, icy streets and… Read more »

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  • January 20, 2014
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    2014 Screen Actors Guild Awards

    The 20th Annual Screen Actors Guild Awards®  took place last Saturday at the Shrine Exposition Center in Los Angeles, California. While the show itself had some memorable moments, some… Read more »

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  • January 17, 2014
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    2014 Critics’ Choice Movie Awards

    The 19th Annual Critics’ Choice Movie Awards held at The Barker Hangar in Santa Monica, California had a red hot, right now red carpet last night.  Our favourite looks… Read more »

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  • January 16, 2014
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    Be Our Guest: Amy Flying A Kite

    Meet Amy Flying a Kite . We love her whimsical approach to style, photography and blogging. Find out more about her below! What inspired you to start… Read more »

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  • January 13, 2014
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    2014 Golden Globes

    Last night the who’s who of Hollywood started off award season with a bang at the 2014 Golden Globes. Though there were a few misses on… Read more »

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  • January 9, 2014
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    2014 People’s Choice Awards

    Award season has arrived and we don’t know about you, but we can’t wait to see what the 2014 red carpets have in store for us…. Read more »

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  • December 10, 2013

    Career Girl Q&A: Muriel Alexander

    Meet Muriel, one of our dynamic account managers. She has such a diverse background, we like to joke around that she has lived at least nine… Read more »

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